In today’s ever-changing landscape of trends, presentations have evolved to include dynamic visuals like animations and videos. As a presentation design agency, VGDS Global stays at the forefront of these trends. Videos, in particular, have become increasingly popular in slide decks for three essential reasons: improved retention, increased sharing, and heightened interest.

Retention:

Studies show that viewers retain 95% of information from videos, compared to only 10% when reading text. The shift in how we consume information, influenced by social media strategies, has made dynamic elements like videos an integral part of engaging audiences. To ensure your audience remembers the content you share, consider presenting some of it in video format.

Sharing:

Videos are shared a staggering 1200% more times than links and text combined. Incorporating videos into your slide deck can extend the life of your presentation in two ways. Firstly, make it easy for your audience to share the videos by embedding links back to your company or product. Secondly, record your presentation to offer a shareable video version, extending its reach beyond the actual presentation time.

Interest:

Statistics show that 75% of viewers will stick with a 60-second video. Adding short “slices” of video content to your presentation enhances its appeal and keeps the audience interested. While you, as the presenter, remain the star of the show, integrating video elements creates a multi-sensory experience that resonates with your audience’s familiarity with dynamic visuals in their daily lives.

Videos in presentations are not fleeting trends; they have a lasting impact due to their ability to improve retention, encourage sharing, and sustain audience interest.

Ready to Elevate Your Presentations? Connect with VGDS Global!

Learn how to seamlessly embed videos into your presentation or seek assistance from our presentation design experts at VGDS Global. Elevate your slide deck to the next level with captivating visual elements and engaging content. Contact us today to get started!

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