In 1997, Apple faced challenges and lacked direction. With Steve Jobs taking charge, he made bold moves by removing 70% of Apple’s products and focusing on the essentials, ultimately saving the company from bankruptcy and leading it to a profit of $309 million within a year. This lesson emphasizes the importance of returning to the basics.

In this podcast episode, we delve into how the primal presenter comprehends the fundamentals of exceptional presentations. They break free from digital constraints and differ from most modern speakers. Calm, focused, and unburdened by the handicaps of the digital world, they do not chase technology or follow trends. Instead, they conquer distractions and resistance, the byproducts of digital chaos.

Throughout the episode, you will:

Gain insights into the fundamental framework of outstanding presentations

Understand the significance of messages that leave a lasting impact

Embrace a new perspective on delivering presentations effectively


“Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture”

University of Texas at Austin 2014 Commencement Address – Admiral William H. McRaven

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